From euramerican and international footwear exhibition can see, the world famous brands have notice will own brand, quality assurance system, design features shown to the public, in order to win the initiative of the self-identity of consumer, light loafers, casual supra shoes , travel and the function Supra Shoes of supra high technology as a mainstream product supra shoes .
Second big challenge, the domestic market competition internationalization.
First is the brand competition internationalization.
In recent years, international and domestic consumption in Taiwan brand leather supra shoes , shoe consumers soared for mainland Kids Supra , especially in supra high-grade leather supra shoes , these "overseas brand" showing strong upturn.
The United States, Italy and other countries the well-known brand, are organizing force collecting Chinese shoe market information, according to Chinese foot and be fond of, design supra shoes design, with first-class workmanship, reasonable Cheap Supra Shoes price position and seize market in China, some brands subordinate forward "international quality even, the domestic price" slogan.
Second is terminal competition internationalization.
Market terminal construction, has been domestic brand weakness.
And to enter the Chinese market in the international and Hong Justin Bieber Supra Kong and Taiwan brand, due to long-term immersion suffer grumous commercial atmosphere, accumulated the rich edification of the brand background and market terminal construction experience, promotions flexible, diversiform, can hold mind of consumer, stimulating consumer buying mood Supra High .
As in the shop decoration, sample display, ornaments, the assistant's temperament and excellent skills, shop management, promotion time selection and promotional products production, cargo distribution and marketing cohesion, etc, all than domestic shoemaking cut above for domestic consumers, bring brand-new visual, psychology and culture shock.
Once Supra Footwears again, is service competition internationalization.
In the eyes of these brands, sales not a commodity, is service, is culture, is to enjoy it.
The third challenge, domestic retail pattern of upheaval.
A lot of Hong Kong and Taiwan, Japan, Singapore, European and American retail enterprises in domestic initiate Supra Sneakers large retail comprehensive bazaar, quickly broke the domestic level 1 market original pattern.
For example the Pacific department store, dayang department stores, the paking store, new world tower, sogo either etc, the home to more than 80 already about foreign or jv bazaar, and are mostly city retail industry platoon guide.
To enter the Chinese market in the "overseas brand", and with these retail capital has mostly regional, cultural, brand positioning and marketing concept, etc counless connection, in this respect all, geographic location.
Domestic shoemaking original channel, in domestic retail once dominant state-owned large stores, in a rapid market descends to second-rate mall, almost entirely conceded supra high-grade goods' control '.
The past that "state-owned stores have to the world" as the business stru



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